Asics, a name synonymous with quality and performance in the world of athletic footwear and apparel, has a rich history that spans over seven decades. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, Asics was born out of a desire to inspire the youth and promote a healthy lifestyle through sports.

Origins and Early Years

The story of Asics begins in the aftermath of World War II, when Japan was in a state of rebuilding and renewal. Kihachiro Onitsuka, a young entrepreneur, was inspired by the sight of children playing basketball in barefoot. This poignant moment led him to create a company dedicated to producing high-quality sports shoes that would not only enhance performance but also protect the feet of athletes.

Onitsuka Co., Ltd., initially named, started with the production of basketball shoes. The company quickly gained a reputation for its innovative designs and commitment to quality, which were reflected in the success of its first product, the "Onitsuka Tiger" basketball shoe.

The Birth of Asics

In 1977, the company underwent a significant transformation and was renamed Asics, an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy became the cornerstone of Asics' mission, emphasizing the importance of mental and physical well-being through sports and fitness.

Since then, Asics has expanded its product line to include a wide range of athletic footwear, apparel, and accessories, catering to various sports such as running, tennis, volleyball, and more. The brand has become a global leader in the sports industry, renowned for its cutting-edge technology and commitment to athlete satisfaction.

Innovation and Technology

Asics has always been at the forefront of innovation. The brand is known for its unique technologies, such as the GEL™ Cushioning System, which provides exceptional shock absorption and comfort. This technology has been a game-changer for runners, reducing the impact on joints and allowing for longer, more comfortable runs.

Another notable innovation is the FlyteFoam™

Commitment to the Future

Today, Asics is more than just a sports brand; it is a global community dedicated to inspiring people to lead active and healthy lifestyles. The company sponsors numerous sports events and athletes, reinforcing its commitment to excellence and performance. Asics also places a strong emphasis on sustainability, striving to reduce its environmental footprint through eco-friendly practices and materials.

Asics' journey from a small Japanese company to a global powerhouse is a testament to its unwavering dedication to innovation, quality, and the well-being of its customers. With a legacy that continues to evolve, Asics remains a trusted name in the world of sports and fitness.