With the rapid development of e-commerce and purchasing platforms, logistics delivery has become a critical factor in ensuring customer satisfaction. This study aims to explore the timeliness and accuracy of logistics delivery in both purchasing platforms and traditional e-commerce shopping platforms.
The study was conducted through a mixed-methods approach, including:
The study revealed the following key findings:
The study concludes that while purchasing platforms offer unique advantages, such as access to international goods, they lag behind e-commerce platforms in terms of logistics delivery timeliness and accuracy. Improvements in logistics infrastructure and operational efficiency could help bridge this gap and enhance customer satisfaction on purchasing platforms.