Dbuy Finds Spreadsheet
Founded in 1906 by William J. Riley in Boston, Massachusetts, New Balance began as a small company specializing in arch supports and orthopedic footwear. The brand's initial focus was on providing solutions for individuals with foot-related issues, which set the foundation for its commitment to comfort and support.
In the 1930s, New Balance took a significant leap forward by introducing its first track spikes. This innovation marked the brand's entry into the athletic footwear market. With a reputation for quality craftsmanship, New Balance quickly gained recognition among athletes and sports enthusiasts.
The name "New Balance" was inspired by Riley's observation of chickens. He noticed that a three-toed chicken was more stable than one with fewer toes. This observation led him to develop arch supports that created a "new balance" in footwear. In 1938, the brand officially adopted the name New Balance, symbolizing its emphasis on balance and support.
In the 1970s, New Balance introduced the now-iconic "N" logo, which has become synonymous with quality and performance. This decade also saw the launch of the New Balance 320, a running shoe that received accolades from "Runner's World" magazine. The 320's success solidified the brand's position in the competitive athletic footwear market.
Unlike many other athletic brands, New Balance has always emphasized inclusivity by offering shoes in a wide range of widths and sizes. This commitment to diversity ensures that everyone, regardless of foot shape or size, can find a shoe that fits comfortably and supports their active lifestyle.
As New Balance continues to grow, the brand has embraced sustainability as a core value. By incorporating eco-friendly materials and ethical manufacturing practices, New Balance is committed to reducing its environmental footprint while maintaining its high standards of quality.
Today, New Balance stands as a global leader in athletic and lifestyle footwear, staying true to its founding principles of innovation, comfort, and support. With a rich history and a forward-thinking approach, the brand continues to inspire athletes and casual wearers alike.